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Located at 18211 Beach Boulevard in Huntington Beach, DeLillo Chevrolet is a fixture of the local business community. Specializing in pre-owned as well as fleet and commercial sales of top-rated vehicles, this is also your go-to location for new cars. Scheduling a service appointment is easy. To make the process even more convenient, you have the option of relying on a dealership courtesy shuttle. Vehicle wraps Orange County consumers easily recognize make it a snap to identify the automobile as it pulls up.
To facilitate this easy recognition, DeLillo contacted Superior Signs and Graphics. We evaluated the vehicle, customized the decals and lettering, and then professionally installed the product. On the sides, you will notice the name of the dealership and the phone number. Lettering on the side windows identifies the vehicle as a courtesy shuttle. Local branding is achieved with the image of a surfer. After all, Huntington Beach has achieved national fame for being the quintessential Southern California surf city. On the back, window lettering once again identifies the name of the dealership, the function of the car and the contact information. The bumper displays the website address. Colors are complementary to the vehicle color.
In short, this attractive product is one of the examples of well-done courtesy shuttle vehicle wraps for Orange County dealerships that market and brand clearly. Is this something that you have been thinking of adding to your setup?
DeLillo succeeded at branding in two ways. The surfer decal brands it as a member of the Huntington Beach business community, which – by extension – makes it “cool.” Never underestimate the power of your chosen city’s reputation! Secondly, the dealership defines its brand as being one that includes customer service after the sale is final. In the niche, this is a crucial selling point.
When the shuttle with its surfer dude decal drives by, the appearance generates name recognition. The name DeLillo is becoming synonymous with being the dealership from Huntington Beach. Motorists and pedestrians easily put the lettering and imagery together.
It is a bit of a psychological response to a prompt. Whenever consumers, who have previously seen this shuttle, see it again, they once again become aware of the qualities that make the company stand out. Since the courtesy shuttle serves consumers of the area – as well as those living in the outlying cities – this car is on the road a lot. As a result, it does a good job at building brand awareness.
Get your name in front of consumers as often as possible. When you take it on the road, you have the ability to reach your target demographic like never before. It is fair to say that no other advertising medium succeeds at seeking out your (would-be) customers and markets to them at their locations.
Talk to our skilled courtesy shuttle wrap experts for more information on the product and to get your order started. We gladly discuss marketing, branding and the incorporation of local icons with you.