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It is time again for the Device Talks West event at the Irvine Marriott. The brain child of Mass Device, this is the must-attend trade show for manufacturers and retailers of medical technology products. Industry insiders and thought leaders in the niche are there to opine on the direction of the business, lessons learned during the previous years and up-and-coming product developments that will shape and advance the niche. In short, this is not an event that you can afford to miss if your company is in any way connected to this business.
Are you ready with your sleek Device Talks West trade show graphics? Irvine, CA, attendees are not easily impressed with outdated visuals and last year’s technology displays. This is one event where you have to be on the cutting edge to get attention – and this also goes for your display. What materials should you consider?
These are modern and look perfect for an event where sagging fabrics and scratched backdrops are frowned upon. Setup is quick and simple, the fabric fit is meticulous and the branding opportunities are ideal. Moreover, these displays come in standard small booth sizes as well as in oversized versions. For the smallest setups, consider using the table top displays.
There is a wide variety of models available. They provide the hardware needed to create a perfectly sized and spatially harmonious display with multiple components. If you are starting from scratch, this is not a bad solution. It also takes the guesswork out of the signage needs that you will have.
Add banner stands that highlight the product you want to market this year. Even if it is the same product that you marketed last year, have us print new banners that mention new studies or data from the last year. This shows that your product is relevant and does not make your display look outdated.
Sometimes you can place these at thoroughfares and use them as wayfinding devices. Have arrows pointing toward your booth and do not forget to offer a sneak peek of what attendees may expect to find there.
Tables may hold product samples and should therefore be part of your branding and marketing repertoire. A customized throw makes your business name and logo a highly visible design element.
Interactive iPad stands are a must-have for these high-tech events. Allow consumers to interact with your company’s website or a specially designed web page that deals with your product offerings. Brochure holders let attendees take your information with them for leisurely perusal later on. It is a good idea to have enough interactive devices to reduce wait times for attendees.
If you are not certain if your current setup measures up to the standards of the Device Talks West event, talk to the seasoned experts at Superior Signs and Graphics. We routinely create trade show graphics for Irvine, CA, and its surrounding areas. As a result, we know what is in, what is outdated and where the thought leaders are going. Join them!