In the past, our sign shop has handled some projects for Red Mallard, which is a marketing company in Brea. When a representative contacted us to take on a project for one of the agency’s clients, we were delighted to assist. Ship 911 in Aliso Viejo needed big vinyl lettering for its new van.
The white van was fairly nondescript when we started the process. We added the company’s name with its iconic logo addition. It features on the upper third of the van. The letters display in black and red. Underneath, we placed the company’s tagline that reads “Next Level Freight Service.”
On the bottom third of the vehicle’s sides, you see the company’s phone number. Since it is part of the name, we incorporated the logo part again. Now, the van is an integral marketing and branding tool for the business. The large vinyl letters command attention while the intentional simplicity of the design becomes an instant mnemonic device that makes remembering the phone number a snap.
If you have not yet joined the mobile marketing revolution, now is a great time to do so. Vehicle lettering is an ideal method for introducing new consumers to your company’s name as well as its brand message. Of course, you do not have to do just the letters. There are other options, too.
For example, consider combining the letters with a graphic. Many contractors like to use niche-specific images that explain at a glance what a company does. If your corporate name does not readily disclose its niche, doing so is vital. Another option is the design of a full or partial wrap.
The wrap gives you more freedom to design a marketing or branding message. You can go bigger. Moreover, you can go more into depth with the visuals. For example, some business clients have had excellent success with a vignette showing customers using a product or service. It helps prospective buyers envision themselves using the item.
Your vehicle lettering or wrap product does not have to be static. It is possible to add temporary letters and images for seasonal or special events. This process ensures that your message is always relevant. At the same time, you can also tie in your graphics with other signage. For example, window graphics in your business could echo the wrap images on your van.
Of course, the opposite is also the case. When you have a well-established location that has relied heavily on murals, graphics, and other visuals for marketing, we can place these as vinyl graphics on your vehicle. It takes your working ad setup on the road. This step benefits business owners who already have plenty of name recognition but need to expand their brand reach to new areas.
Whether you want vehicle vinyl lettering, a lettering and graphics setup, a full, or a partial wrap, our sign shop can help. Contact us today to discuss your plans and consult with our graphic artist for the project.