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Do you remember the signage we did for Reliance Real Estate Services? In the past, we did lobby signs for the company’s two locations in Fullerton and Brea. Recently, the firm relocated its Brea branch to Yorba Linda. That is when the management team contacted our sign shop to discuss the production and installation of its new custom-designed lobby logo signs in Yorba Linda CA.
We met with the client to discuss the firm’s signage needs. There are two brands involved. The first one is the Reliance brand that greets the consumer. The second is for Trilogy Escrow. Both have distinct brand identities that needed a customized approach.
Because the client liked the way Gatorfoam worked for its prior signage solutions, they requested it again for this project, too. For the Reliance sign, we used one-inch-thick black Gatorfoam that our technicians cut into the style elements that make up the firm’s name and logo. Then, we added brushed metal facings for an impressive result.
For the Trilogy brand, we began with a quarter-inch-thick acrylic panel that we frosted with vinyl. Next, we added die-cut vinyl graphics that highlight this company’s name. Finally, we mounted the panel to the wall with brushed aluminum wall standoffs.
Now, visitors to the office see both signs as they enter the location. The products expertly brand the site and continue the brand conversation that the firm began.
It is not unusual for companies to commission multiple lobby signs for their venues. Frequently, a firm represents more than one brand. Occasionally, a lobby is shared by several businesses, all of which need representation when it comes to signage. There are different ways of embracing this brand presentation.
That said, you do not have to consider a matching display at all. Take a page from the playbook of Reliance Real Estate Services, and feature dimensional letters alongside another sign that uses a panel setup.
What are your current branding needs for the lobby space that welcomes customers to your location? Is your current lobby sign setup working well? Do you need to add another sign to achieve balance? Contact us today to learn more!