Last month, we discussed the work we did for Fenn Pest & Termite Control. This company contacted us for custom designed fleet vehicle graphics. The business had invested in new trucks that included utility shells. After meeting with the client, we put together a product solution that featured thee-quarter vehicle wraps.
When Fenn Pest & Termite Control’s representative contacted us this time, it was to discuss the design of a new set of vinyl decals and graphics for commercial truck fleets in Orange County. But this truck differs from the other fleet vehicles. Instead of a shell, it comes with a locking tonneau cover.
Our challenge would now have to be two-fold: we had to come up with a different graphics product. Moreover, it would have to feature a consistent design theme. We did so in three steps.
Fleets typically consist of trucks or vans of the same make and model. This setup makes wrap designs easy. Each vehicle is the same size and features the same curves and required cutouts for windows. However, when you combine different types of trucks or vans, it gets a bit more complicated.
Good wrap design practices ensure that consumers become familiar with your brand message. When identical displays are impossible, there must be features that are the same for the various vehicles. For Fenn Pest & Termite Control, we ensured that the gradient color change is an integral part of the design. The placement and appearance of the decals are identical as well. By focusing on perfect color matches next, it was possible to present customers with the blue and red that they have come to expect from the company’s brand presentation.
If you have been thinking of investing in a commercial fleet wrap and decals combination, we can help. Whether you are working with one vehicle style or a mix of cars, trucks, vans, and other conveyances that are part of your fleet, we can create a design theme that encapsulates your brand message. Prospective customers and current clients alike will be able to pick out your vehicles and recognize your marketing.
Contact us today to discuss your next set of Orange County fleet wraps!