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Flexport is a longtime Superior Signs and Graphics client. A few years ago, we helped the firm brand with 3D PVC letters we flush-mounted to the wall. Our team also handled the warehouse signs and graphics they needed. When the client called us this time, it was to discuss a Los Angeles rebranding project!
The company went through a logo change and asked our technicians to replace all the signs we had previously done to feature the new logo. You will notice that while the previous rendition of the corporate persona was in all caps, the new copy features lower case letters and an eye-grabbing red dot.
In response to this order, we fabricated a two-inch-thick foam building sign, a directional sign, and glass door lettering, all in the company’s new logo font and colors. Because the black base color changed to a dark navy blue, it continued to work perfectly with the overall look and feel of the location and its interior as well as exterior decor.
Of course, we used white rather than the darker color for the door letters to allow for the name to stand out. The next phase of this project is creating an updated lobby sign and interior vinyl wall lettering. Because the client elected to have this project broken down into two steps, it allows for a comprehensive approach to the branding update that first addresses customers outside and then inside.
A rebranding can seem a little overwhelming, mainly when you are in charge of having the signs redone. Our sign shop takes on plenty of these projects in and around Orange and Los Angeles Counties. We have found that there are three easy steps for a Los Angeles rebranding.
Our team wants to help. Our graphic artist will gladly work with you on the creation of a new or updated brand persona. Conversely, we can also work with any specs and sketches you received from an advertising agency. Call us today to schedule an appointment and discuss the project!