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Clausen Enterprises, a returning client, needed another set of “For Lease” window graphics for Anaheim, CA, properties. After crunching the numbers on a return on investment, what is holding you back from doing the same thing?
The window graphic takes up the middle third of the glass panes. It is a full-color print that introduces the zoning (Retail Space) and the fact that it is for lease. A graphic shows a shopper, which underscores the message. The door graphic identifies the lease broker in charge of the listing and the needed contact information.
We added an anti-graffiti laminate that lets the client clean up the scribbles if the windows get vandalized. Even though the cost for this product is right around $1,000 to print and install, these window graphics are instrumental in helping the property management company fill vacancies sooner. Typical lease rates are about two to three times the cost of the window graphic. As a return on investment, you can figure that filling a vacancy even one month sooner means that the “For Lease” graphics paid for themselves.
Most commercial properties have several signage setups for tenants to take over. Once leased, the tenant will use them to advertise and brand their company. Until then, it makes sense for the rental agent to use these existing setups to advertise the vacancies. We recommend doing it in addition to featuring window graphics for maximum impact and visibility.
Our team routinely works with property management companies and other businesses on designing, producing, and installing signage that sells. Whether you need building signs, “For Lease” products, or wayfinding signage, we can help. Call us today to discuss your next signage project!