Over the last couple of weeks, we completed advertising signage at several agent stores for the Ria brand. Just recently, we did see-through window graphics for another location. This one is a San Fernando Valley store featuring the Afex name. Here is how we upgraded the look of this location to be in line with Ria’s branding.
We worked with the client to put together the signage combination. Because this is an agent store, it is essential that it features Ria’s prominent signage to drive foot traffic to the location. Similarly, we upgraded the building sign to give the façade a new look. The old backlit sign had faded.
Therefore, our team replaced it’s facing with fresh Afex graphics while adding the perforated vinyl graphics to the windows and glass door panels. Agents appreciate the fact that the window graphics allow sunlight to flood the location while removing some of the heat that used to come through. Now, the combination of the upgraded building sign graphic combined with the window images catches the attention of passersby.
Why would your business feature another company’s corporate details on windows, doors, and other marketing materials? The answer is simple: to boost foot traffic. Today’s consumer is in search of convenience. When a shopper has the option of combining multiple tasks, it might persuade this consumer to do business with you rather than a competitor down the block.
Coffee shops in the Southland pioneered this concept more than a decade ago when they opened up inside other venues. When shoppers knew that they could buy groceries and get a hot latte to go, they adjusted their shopping habits. By extension, it is possible to advertise secondary services at your location in this manner.
Many pet supply stores now feature monthly veterinarian visits. By co-branding with a specific clinic, the storefront boosts foot traffic and advertises the services of the vet. Co-branding is all about offering the customer the convenience of completing multiple tasks at once. Similarly, it is about providing various popular brands.
Take a page from the playbook of Ria and invest in see-through window graphics. They look attractive, catch the attention of passersby, and succeed in answering questions that consumers may have. Of course, there are also other signage options.
Learn more about your options today by discussing your next signage purchase with our brand experts.