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You find Marcus & Millichap at 880 Apollo Street in El Segundo. This firm supports real estate investors who focus on commercial properties. Examples include self-storage facilities, hospitality venues, and apartments. When the company needed commercial property signs, its management team contacted Superior Signs and Graphics for assistance.
After consulting with the client, we designed the look of five separate signs. The company had financed the apartment complexes for the owner. This owner now approved signage that identified Marcus & Millichap. Four of these signs are designed to be mounted to the wall. One is a post and panel marker.
The signs feature an attractive mix of dark blue, orange, and white. It displays the firm’s corporate persona and offers contact information. One of the signs was reachable from the ground. We applied an anti-graffiti coating to protect the client’s investment in the signage. These products look attractive and boost the visual appeal of the properties. At the same time, they brand the client’s firm.
Your property signs are, of course, designed to advertise the venue. However, they also sell your brand. Therefore, they must encapsulate your message. The message could focus on the trustworthiness of your office, your ability to make high-dollar deals happen, or the large inventory that you represent. Making this information available is easy when you choose the right wording.
In the case of Marcus & Millichap, “Financed by” signage is ideally suited to meet all these requirements. Your wording might be different. What should be similar is the execution of the signage. Markers must be professional and present with a premier appearance that appeals to your targeted demographic. Most importantly, it has to last. These are not signs that you want to keep replacing.
There are plenty of options for effective real estate signs. Selection depends on the nature of the property, its address, and your audience.