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The downtown Santa Ana historical district is getting a new business tenant. The Congregation Ale House will add to its three locations – Long Beach, Azusa, and Pasadena – this fourth venue. Combining its gastropub reputation with a Catholic imagery undercurrent, rustic motif, and plethora of brews, there is already a buzz building around the new location. At this point, rumor has it that the targeted opening date will be Halloween. To prepare for the event, the company’s management team contacted us to put together some “Coming Soon” window graphics in Santa Ana, CA.
The ale house’s management team advertises employment opportunities as much as it vies for the consumer dollar with its signage products. When working with our client, we took cues from the old-style postcards they had someone design for the business. This approach ensured that we got the brand message exactly right.
By showing off some of its images, the ale house sets the tone for what residents come to expect from the business. Also, the graphics point curious future guests to the company’s other locations. Those who are intrigued by the décor and ambiance, and who want to check out what this brewery has that others do not, can visit these locales in the meantime. Doing so might just build up a loyal clientele at the Santa Ana location.
Introducing a new market to your brand and advertising message is always a big undertaking. There are some different ways that you can generate interest in the business well ahead of its actual opening date.
Whether you operate a gastropub, a retail establishment, or plan to expand a health care facility, alert locals to the incoming business. Doing so with banners and window graphics is an excellent way of starting to build some excitement as you count down the days to the grand opening. Our visual artists gladly work with you to find interesting ways of communicating your plans. Call us today to get started on the project!