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A couple of years ago, National Veterinary Associates (NVA) contacted Superior Signs and Graphics to prepare a relocation office signs and graphics package. At the time, NVA moved from Agora Hills to Thousand Oaks. When the client called us this time, the management team wanted to discuss a business logo change in Los Angeles.
Look closely at the old logo; you will notice that there was a Doberman next to the cat. The client asked us to change this graphic to feature a Labrador. Our technicians had to go through all the signs and graphics at the Thousand Oaks location to make this happen. We inventoried the products and noted those that feature the Doberman.
Next, we redesigned the graphic. Because we keep our clients’ specs on file, we could do so right away without having to redesign the look in its entirety. With the signage selected and measured, we printed new graphic circle overlays that we could place over the products on the circle wall. The same worked for several of the wall graphics that are dispersed around the office space.
This fix did not work for the lobby sign. Because the spacing changed slightly when exchanging the dog breeds, the lobby sign would have looked “off” if we had just crafted an overlay. Therefore, we completely reworked the product to feature the new look. Because the lobby sign remained the same size, it fits right in where the original marker was installed.
Insiders agree that even the most subtle changes need to be reflected in your office signage. Failure to do so results in a compromised brand story that may contradict the impression you want to evoke – and do evoke – with other signage products. Nipping this discrepancy in the bud is easy when working with our team.
Our technicians routinely work with existing and new clients to adjust their brand messages. These might include updates to a color palette, changes to fonts, as well as updates to signage sizes or shapes. For the client who already has all the specs in hand, we can receive them and seamlessly integrate them into the new signage.
However, if you still need a little assistance with putting together a new brand expression, work with our graphic artist. Doing so ensures that you receive the ideal image for your brand-building and advertising needs. This step is instrumental for clients who are torn between two different designs. It lets you see them virtually before you commit to one.
Superior Signs and Graphics serves the business communities in and around Los Angeles County and Orange County. We work with all types of companies, and no project is too large or small. Call us today at (714) 793-8715 or connect with us online to request a quote.