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Excalibur Fuels requested our assistance with a gas station rebranding in Riverside, CA. Previously, we had worked with the client on service station rebranding in Westminster and fuel pump graphics and decal changes in Anaheim. What goes into this type of project?
Since we collaborated with the client on other occasions, we still had the specs. This particular location used to be a Shell station. While our technicians manufactured the signage at the shop, we had another team go to the location and prepare it for signage installation.
For this project, we did new graphics for all fuel pump doors, the canopies above the pumps, the blade sign pump numbers, and the translucent panel for the pylon sign. We used 3M cast vinyl graphics to ensure the most extended durability possible in a challenging setting. When we were done, the location was perfectly branded for Excalibur Fuels.
Signage is like the face of your gas station – it communicates your brand, attracts customers, and guides them through their experience. Selecting the right signage products is crucial for creating a welcoming and memorable atmosphere. Besides that, it advertises and continues the brand story of your company. What are some products to consider during the rebranding process?
When discussing a gas station rebranding in Riverside, CA, and other locations, consider also the smaller signs you might not typically associate with advertising. Examples include safety signs, such as emergency shut-off switches and ADA-compliant products. While these are signage solutions that must meet stringent federal and local requirements, there is still room for integrating your corporate identity. Although primarily functional by design, they are excellent at continuing and supporting your brand narrative.
What are additional options? Call us today to find out!