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Located at 820 W Commonwealth Avenue, Fisk Automotive is an ASE Blue Seal Certified automotive repair center. In business since 1973, Fisk just recently opened its Fullerton location. When the company’s management team needed new building signs and graphics in Fullerton, its representative contacted our sign shop for assistance.
Our team started by designing new sign faces for the lighted corner building sign. Doing so boosts the visibility of the company. We added matching graphics for a further sign that we added over the service bay door. It ties the presentation together with an attractive visual counterpoint.
Most importantly, the sign over the service bay is on the side of the building, which faces a bustling intersection. With the marker in place, the auto repair facility takes advantage of its location to advertise its presence and services. Because the signs feature white lettering against a red backdrop, they stand out beautifully from the beige wall to which we mounted them.
The building sign with its colorful fronts is a beacon when it lights up after dark. It presents the corporate persona in the form of the logo and company name. The secondary sign expands on the message. It repeats the color play of the building sign. However, it also presents a niche explanation. In this way, the combination of signs offers a strong advertising and branding message to the consumer.
Of course, there are other options, too.
Which signage is your business missing right now? Is your building sign up to par? Are you missing out on the opportunity to advertise what makes you different from others in your niche? Our team can help you find new ways of attracting foot traffic and bringing in prospective shoppers.
Discuss your plans with our graphic artist. Most importantly, if you are unsure what types of signs you should add to your setup, we gladly assist you with advice. Contact us today to get started on the project!