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Orange County is a highly competitive area for painting contractors. Not only do consumers have their pick from local professionals, but nearby Los Angeles County also is home to many experts that take on these jobs. When CMR Industrial Painting in Buena Park wanted to stand out and introduce more prospective clients to the company, its management team contacted our sign pros to talk about vinyl decals and lettering for painting contractors in Orange County, CA.
The business uses a Ford F-150 truck with a shell to transport crews and supplies. So far, the vehicle did not pull its weight in the marketing department. This was about to change. When we met with the client for a consultation, we learned that the business needed assistance with the creation of a logo design. No problem! Our graphic artists worked side by side with the company’s management team to create a logo that perfectly encapsulates the brand message of the business.
Next, we designed decals that show off the three-color logo as well as the lettering. The back of the vehicle now features the name, logo, contact information, and a business mention of its residential, commercial, and industrial services menu. The sides of the truck repeat the information and also feature the business’ license number. Doing so is an invaluable marketing tool in Southern California, where local rules require the engagement of licensed professionals for jobs over a certain dollar amount.
The mobility of the marketing message puts you at a distinct advantage. It does not matter if you paint houses, install air conditioning units, or wire commercial venues. When you carry an eye-catching ad on the sides of your truck, car, or van, you take the message to your current customers and – in the process – introduce prospective clients to the business. Combined with your presence on the job site and the finished product, the brand message speaks volumes on behalf of your business.
Graphics can take on a variety of forms.
If you have been wondering whether there would be an effective way of displaying your brand message more aggressively, vehicle lettering may be the right option. Unlike stationary billboards that rely on consumers driving past them, this marketing method allows you to take your message to your targeted neighborhoods and where prospective clients are most likely to be found. Discuss your design ideas with our graphic artists today!