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Unlimited Telecom does business at 615 South State College Boulevard. The cabling and riser management company has worked on a broad range of projects, including single and multi-story structures. Recently, the company’s management team contacted our shop to buy vehicle graphics in Fullerton, CA.
When discussing the project with United Telecom, we learned that the company had decals and lettering done on its vans about two years ago. However, the owner was not happy with the look and image. Instead, he felt he needed something more corporate and professional-looking.
Based on the office niche where the firm does most of its work, he needed to appeal primarily to this customer demographic. Our graphic artist worked with the client on redesigning the logo. We created a new product with a ring around the lettering to make it look a little like Saturn, but it actually represents telecom cabling.
Moreover, we made sure to use a more readable font with a futuristic vibe to represent the brand adequately. Once the logo was finalized, we designed a partial wrap that would work with any van configuration. Besides that, our technicians used premium cast 3M vinyl and laminate for the project. Our technicians, who are 3M preferred installers, readied the vehicle for the installation and then mounted the wrap.
The client liked what he saw, and our shop will soon work on a new building sign and lobby marker to replace those with the outdated logo.
Unlimited Telecom serves the residential and commercial market, but it noticed that most of its projects were taking it to professional settings. As a result, the firm opted to have its logo adjusted to keep with a look that this customer base would appreciate.
This is a common practice when a company’s ideal customer persona shifts. Our company routinely works with business owners who are looking to upgrade their brand appeal in this direction. Other reasons for doing so include a new generation of customers, a shift in the brand, or a business acquisition.
If you are unsure which direction you want to go with redesigning your corporate identity, starting the project with vehicle graphics makes a lot of sense. It gives you a chance to “test drive” the new look, see it as a more extensive signage setup, and note how it works together with your corporate color palette. Of course, before you buy any vehicle graphics product, you will see our sketches and know what the finished product will look like.
Also, mobile marketing is a great way to present your new look to the public. Since it takes you all across town and to current customers, it is an excellent way of redefining your brand story from this point forward. Call our sign shop today to start your next rebranding project or learn more about the options!