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Mammoth Electric is a long-time client that successfully advertises with Sprinter Van vinyl wraps in Anaheim, CA. What went into the design of these commercial van wraps and graphics that appeal to customers?
Previously, we had assisted Mammoth Electric with a custom lobby logo sign and fleet vehicle graphics. The latest addition to the fleet, a Sprinter Van, is a departure from the Nissan NV2500 vans we had treated previously. Naturally, the client wanted a wrap to integrate the vehicle into the fleet.
After evaluating the wrap design we had on file, our graphic artist suggested that the best value for the client’s dollar would be to wrap the recesses on the sides and rear of the van. In passenger vehicles, these recesses would be replaced with windows. In this model, however, they are ideally suited for featuring brand-building and advertising messages.
These areas are flat, so we have to spend less material to cover them, which saves money. Secondly, they sit high on the vehicle, where graphics will be easily seen even if the van is stuck in rush hour traffic. The client agreed, and we put together Sprinter Van wraps featuring the company’s logo, contact information, and service specialties. The finished product looks great and lets the new van fit perfectly with the fleet.