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Not too long ago, we worked with the owners of Wings Café on some restaurant signs and graphics in Fullerton, CA. Located right by the small airport’s runway, guests at this restaurant have the opportunity to enjoy their meals while watching planes take off and land. During our first job, we designed, manufactured and installed large vinyl lettering on the exterior and a number of airplane themed decals for the interior. This time, the restaurant’s management team called us back to install vinyl graphics for their entry doors.
After consulting with the client, we created a smaller logo display for the upper right side of the four glass panels that make up the entryway. It shows off the name and the iconic logo right behind it. However, we did not stop there. We also created a great looking etched DC3 airplane that spans all four window surfaces. It balances the look of the signage and underscores the theme. In addition, it adds a fun vibe to the airport restaurant. We lined up this graphic flawlessly with the runway that we had previously created on the floor of the venue.
When guests approach your doors, do they know what to expect? Frequently, first-time visitors want to know ahead of time what kind of atmosphere they will find on the inside. Although there are those few adventurous souls who will enter even the most nondescript restaurant, they are rare. In addition, remember that the use of themed graphics can draw in a demographic that is already marketed to by any other business: children.
You can be confident that the fun and interesting airplane graphics appeal to children, who are sure to find something pleasing on the café’s menu. Although your eatery may not cater to youngsters, consider that every coffee shop, bistro, and sit-down restaurant does offer something that kids like to eat. From cookies to muffins and noodles to chicken strips, invite children in by presenting exciting graphics.
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