Amazon is an excellent example of using wall graphics in Los Angeles, Orange County, and other areas to communicate with employees. For example, we recently installed word wall graphics that welcome employees, vendors, and visitors with multilingual greetings. A complementing project involved a word wall wrap in the exit area, spelling out “thank you” in various languages.
Communicating With Employees Through Brand-Centric Signage
Custom word wall graphics reinforce the company’s mission, values, and culture, effectively conveying its identity. In contrast to generic posters that say “Welcome” or “Thank you,” brand-aligned messages are different. They foster a daily connection to your company’s broader vision and its values. The brand’s identity is reflected not just in the message but also, in Amazon’s case, in the use of multiple languages. As a result, employees develop an emotional bond of belonging.
