Why do so many business owners swear by product showroom wall murals? For Anaheim, CA’s Eurowest Decorative Surfaces, the use of the mural panel has proven hugely successful. This week alone, we did 16 showroom panels for the client. Three of these went into the main showroom, one we installed in an office and 12 boards became representative samples in the hallway. There, they provide realistic examples of what the company’s products (such as stone, tile or porcelain) could look like in a real setting. This installation required the use of PVC panels and matte-finish prints. The large displays measure 10 feet by 10 feet.
Would it have been possible to create smaller displays? Of course! The reason this business client called us back a fourth time to take on another showroom panel job is the simple fact that this type of marketing approach works. Rather than showing off product information in a booklet style or with a poster board, these pros discovered that going for the gusto – with size and high-resolution print – pays off when customers consider the purchase of high-cost materials.
For Eurowest Decorative Surfaces, the products on display include travertines, marble, wood, and metal. For a car dealership, it may be the interior of a late-model luxury car, the engine of the new pickup truck or the roomy interior of a delivery van. Even if you do not sell products that retail for thousands of dollars, consider that a large display of features or usage options always appeals to the buyer. This might be the shopper who wants to know what makes one hiking boot different from another or what jewels you could accessorize with a diamond engagement ring.
Mounting the products to the wall as PVC panels makes the most sense. Of course, you do have other options, too. In fact, graphic panels are just one method of displaying large images of your products.
Contact our experts to get more information about product showroom graphic panels in Anaheim, CA, and its surrounding areas. We work with you to identify suitable mounting locations and spatial workarounds (if needed).