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More and more businesses are joining the mobile marketing revolution. Fleet graphics programs for Orange County companies are becoming a necessity to remain competitive. An excellent example is C&L Refrigeration. This company is one of our long-time clients with a large fleet of service vehicles. Because the company does business in California as well as Nevada, a recognizable brand message is a key element to success. Just recently, the team called us to install more fleet graphics for new vehicles.
When this company adds new vehicles to the fleet, the management team’s representative contacts us to discuss the installation of decals and lettering. Because we keep the company’s specs on file, putting together a new set of products is a snap. Relying on us to get the job done saves the company time and money. We printed out the vinyl products, headed to the company’s garage, and installed everything on site. Now, the new trucks blend in perfectly with the other vehicles. When they are on the road, they advertise C&L Refrigeration and underscore the company’s brand message.
Advertising your service is a critical aspect of establishing a territory. It enables you to make your company a household name. In the process, you marginalize competitors who try to set themselves up in the area. It is fair to say that the more treated vehicles you have on the road, the more exposure to your message the consumer base will receive.
When a would-be customer sees your trucks and vans multiple times a day, you become a serious contender to provide services. The person figures that you are an established business, which works with neighbors in the area. Of course, advertising with vehicle wraps and graphics does more than present you as a serious competitor. It also establishes your brand.
How do you differ from the other service providers in the territory? What makes you stand out? Lettering, in particular, is an excellent way of getting this point across. Our technicians routinely work with business owners who are looking to amplify their brand messages with mobile marketing.
Even though we customize a vehicle graphics setup for each business clients, there are some common themes.
If you are curious to find out what mobile marketing could look like for your business, contact our graphic artist today for more information!